Protecting and enforcing intellectual property rights should be a foundational element of every successful business model today. Why devote countless financial and human resources to the development of your intellectual property without the follow-through commitment to ensuring your competitors don’t profit from it themselves?
Effective use of
copyrights can send the message up front that your published business information may not be taken for granted. Offering protections for any tangible expression of your business ideas and concepts – whether sales and marketing literature, contracts and other business documents, or even the actual products being sold, such as music, literature or software – copyright law prohibits your competitors from duplicating your efforts for free and profiting therefrom.
Your business uses a name, logo, brand or other image to help your clients and customers distinguish your business, goods and services from the crowd. Effectively choosing and maintaining your
trademarks and preventing others from piggybacking on your success will help keep your business one step ahead of the competition.
Does your business depend upon a critical invention, formula or other recipe for success? Is it likely that your competitors will want to or be able to duplicate that know-how? Determining whether to lock those
trade secrets away in the vault or to share them with the world through a
patent, while guaranteeing your monopoly over the invention or idea, may be one of the most critical decisions your company can make. That decision, together with how you then utilize your know-how and share or not share it with others, such as through licensing or other royalty generating agreements, will help maximize your business value and establish your place in the market.
Understanding the complexities of the intellectual property laws is no small task. Similarly, availing yourself of the rights, obligations and protections of them by pursuing or defending litigation, whether by strategy or necessity, will make or break your ability to grow your business and be a market leader, rather than just another player.
To be blunt, we excel at matters of intellectual property. Why? It’s not because we know something that the rest of our colleagues don’t. Instead, it’s because we devote substantial time and effort to understanding your individual business needs rather than simply trying to fit your intellectual property needs into a cookie-cutter mold taken from a strategy manual.
At the heart of intellectual property is individual creativity. We apply that same individual creativity to advising, prosecuting or defending your business on its intellectual property matters, including in litigation matters. No two intellectual property litigations are the same. As a result, creative and strategic litigation decisions are necessary and produce creative and strategic results for your business. Don’t simply trust that application of a “one size fits all” approach to litigation will suffice when your most valuable business interests are at stake.
Bringing more creativity to our practice and ensuring the availability of all resources necessary to prosecute or defend any intellectual property matter that you may have anywhere in this global economy, we are proud to be a founding member of the XDL Group - a unique collaboration of some of the most talented intellectual property advocates in the country.